From a distance, you see the strategy. Up close, you see the stories that built it.

CCI Strategy Lab brings customer insights and business strategy together in one practice. Insights drive the strategy. We help companies at an inflection point decide where to grow, how to compete, and what comes next.

A growth strategy. A brand foundation. A product roadmap. A new territory worth pursuing.

At a Turning Point

CCI Strategy Lab works with small-to-mid-size B2C and e-commerce companies at a turning point.

These companies know something needs to change, and the decisions ahead call for a sharper picture of the customer and market. It often looks like this:

  • Growth has plateaued, and the team is not sure what comes next

  • There is a new audience to win, or a product to figure out

  • The brand has to mean something different than it did three years ago

  • Customers are leaving, and no one fully understands why

The Work

Every engagement starts in a different place, with a different question, challenge, or strategic need.

Some companies come in with a situation they need to work through. Others already know where they want to focus. The work can begin from either place, and it's shaped around the decisions in front of you.

  • Start with the business question

    Not sure where to begin?
    See the situations that bring companies here, each with a case study from direct experience.

    Explore the Questions

  • Start with the strategic area

    Already know where to focus?
    Explore the six strategic areas, from customer growth and brand to product innovation and customer experience.

    Explore Strategic Areas

A Different Lens

CCI Strategy Lab brings together what is rarely found in one practice:

  • The perspective of someone who has owned corporate strategy, marketing, and product development, and who then built the customer insights and strategy function those decisions depend on.

  • Depth across customer strategy, brand, product, experience, and market research, built by leading each one firsthand.

  • The ability to hold customer truth and business viability together, without choosing one over the other.

  • A way of working that stays with the question through the hard work of getting the organization aligned and ready to act.

The value is in the combination.